Massey appoints director of marketing

By |  November 15, 2012

ORLANDO, FLA.—Traci Thornton has joined Massey Services as director of marketing. In her new role, Thornton is responsible for market planning and program development for all of the company’s services, which include pest prevention, termite protection and landscape services.

Thornton has a strong background in marketing management, planning and project development. Prior to joining Massey Services, she worked in the telecommunications industry for United Telephone, Sprint, Embarq and CenturyLink. Thornton also teaches courses in marketing strategy and management at the University of Phoenix/Central Florida campuses.

“We’re pleased to welcome Traci to Massey Services,” says Tony Massey, president and COO of Massey Services. “Her knowledge and experience in new market development, brand management, segmentation and digital marketing complements our company’s strategic direction.”

Thornton has a bachelor’s of business administration degree in marketing from Valdosta State University, a master’s of business administration degree in entrepreneurship from Nova University, and is a graduate of both Leadership Orlando and Leadership Winter Park. In 2010, Thornton was recognized as one of the 12 “Women to Watch in 2010” by Orlando Women’s Magazine.

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