FAIRFAX, VA.—The Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association (NPMA), has launched the “Take Action Against Asthma & Allergies” cause marketing campaign on its PestWorld Facebook page. The campaign is designed to create awareness about the link between pests and allergies and asthma with all proceeds going to the Asthma and Allergy Foundation of America.
For every new “like” PestWorld receives through Sept. 15, PPMA will donate $1 to AAFA, up to $10,000 in its total contribution. The donation will fund asthma and allergy research, educational programs and other nonprofit services.
“We are glad to work with NPMA to educate the public about the health hazards that pests create for people with asthma and allergies,” says Mike Tringale, senior vice president of AAFA. “The support that NPMA has pledged to AAFA as the benefiting charity of this project will help us to advance our nonprofit work.”
The campaign will also help to grow the amount of “Likes” to the consumer PestWorld Facebook page where PPMA cross promotes its key messages and news from Pestworld.org. Facebook users must “Like” PestWorld through the “Take Action” tab on the PestWorld Facebook page, www.facebook.com/PestWorld.
“A cause marketing campaign is an excellent way to build brand awareness while educating consumers about an important pest-related issue,” says Missy Henriksen, executive director of PPMA. “We are excited to partner with the Asthma and Allergy Foundation of America to educate consumers about the importance of reducing pest triggers in the home.”
The PestWorld Facebook page teaches consumers about the health and property risks posed by pests, as well as the importance of working with a qualified pest professional. The page shares prevention tips, links to educational articles on PestWorld.org, conducts polls, shares pest photography, hosts contests and more.
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