The Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association (NPMA), is working to raise public awareness about the importance of partnering with a licensed pest management professional during National Pest Management Month in April. This annual designation acknowledges the pest management industry’s ongoing commitment to the protection of public health, food and property from pest threats.
Throughout the month, PPMA will execute various media relations and social media initiatives to educate consumers about the invaluable work pest professionals do around the clock to protect them and their investments.
“Pest control professionals play a critical role in maintaining our overall quality of life, as they protect us from dangerous pests that, without their help, we may otherwise come in frequent contact with, such as rodents, cockroaches, ticks and mosquitoes,” says Cindy Mannes, executive director of PPMA. “This month, we celebrate the pest management industry and all of the knowledge, tools and support they continue to provide consumers to help safeguard their health and to keep their homes pest-free.”
This month, PPMA will facilitate its fourth satellite media tour with home improvement expert Bob Vila, and launch a new “Pest Pro Hero” Facebook contest. Industry members are encouraged to join in the month-long celebration by devoting their social media pages to National Pest Management Month and using the hashtag #NPMM in all posts and interactions on social properties, including Facebook and Twitter.
PPMA is also offering an exclusive toolkit for Mainframe subscribers to use as a resource during their own publicity efforts. The toolkit is available for download on PPMAMainframe.org and contains a customizable press release, suggested social media content, and other materials to help companies communicate to their customer bases about National Pest Management Month.
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