‘SLAP’ mosquito campaign nets award

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September 15, 2017

CLS SLAPCeltic Chicago Inc., a full-service marketing agency, has won awards in two categories of the 2017 Summit Creative Awards, an international competition evaluating creative and communication programs across 13 categories.

Celtic was awarded with a “Silver” level distinction in the “Print Advertising – Business to Business” category for a campaign promoting the Bug Free Grains lineup of stored grain protectants from client Central Life Sciences. The campaign was carried through a product brochure, print collateral pieces and advertising efforts with bold colors and powerful imagery to illustrate the damaging effects of insect infestations within stored grain.

A second initiative with Central Life Sciences was recognized as the “SLAP – Support, Learning, Awareness and Prevention” mosquito awareness campaign and earned the “Bronze” level distinction in the “Public Service Campaign” category. The integrated campaign combined web, social media and public relations efforts nationally, with focused out-of-home efforts in Chicago, Houston and Fort Lauderdale to help promote awareness around the threat of mosquitoes and the important role both the public and mosquito abatement districts play in limiting their spread.

“We are honored to have our work recognized among such esteemed companies, and view these awards as a reflection of the creative and impactful marketing ideas our advertising, digital and public relations teams produce every day at Celtic,” says President and CEO Marlene Byrne. “In the end, though, everything we do at Celtic is to benefit our clients and help them succeed in their respective businesses.”

Since 1994, the Summit Creative Awards have recognized creative excellence in advertising from small- and medium-sized agencies. In 2017, the competition received more than 5,000 nominations from 24 countries.

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