Bayer names Perry to lead ES marketing

Environmental Science, a business unit of the Crop Science division of Bayer, has named Burgess Perry head of marketing for Environmental Science North America. In this role, Perry is responsible for leading the marketing initiatives of the business unit for the United States and Canada, focusing primarily on the needs of customers in the markets it serves, including: Professional Pest Management, Vector Control, Turf & Ornamentals and Vegetation Management.

“Burgess joins the Environmental Science team with exceptional marketing experience and industry expertise,” says Mark Schneid, head of Environmental Science North America. “He will play a critical role in sharpening our focus on the evolving needs of our customers so that we can continue to deliver the kinds of solutions and information they need to excel in their jobs. With his leadership, we will advance the best-in-class solutions and partnerships our customers have come to expect from Bayer.”

Most recently, Perry served as director of marketing excellence for Crop Protection and Seeds in North America. Throughout his more than 27 years of experience at Bayer, Perry has worked across regional and global teams to identify key customer insights and elevate marketing activities to deliver positive customer experiences. Perry has extensive marketing and sales experience as well as proven expertise in product management, business development, supply chain and procurement.

Prior to Bayer, Perry held positions with Aventis and Rhone-Poulenc Ag Co. He earned his bachelor of science degree in mechanical engineering from North Carolina State University, and a masters of business administration from Washington University in St. Louis, Mo.

“Successful marketing strategies come from truly understanding the needs of our customers,” Perry says. “I’m energized to be taking on this role as we continue to enhance the ways we connect with and serve our customers as part of the Bayer mission of Science For A Better Life. These insights inform the decisions that will shape the future for the industries we serve.”