Why is it important for pest control service technicians to look professional?
Dr. Austin Frishman: “It’s for the same reason a medical doctor wears a clean lab coat and a basketball coach wears a suit and tie: If you want respect, look the part.”
Dr. Doug Mampe: “Usually, the customer only sees the service technician. The customer’s impression of the company is based solely on the appearance and professionalism of the technician.”
Pete Schopen: “It’s a matter of trust. If a tech looks sloppy, then the client’s perception is that he or she will provide sloppy or poor service.”
Looking professional extends to the equipment you carry into an account. If you’re using a cheap plastic sprayer from a DIY store, you’re sending a DIY message to your customer. And wow! What about PMP websites that feature a company using cheap plastic DIY sprayers right on their website? What message are you sending a potential customer?