Marketing Matters - Pest Management Professional
Marketing Matters

Grow Greener Pastures

Jan 1, 2009

A new year is upon us, and challenges abound.

When the Going Gets Tough ...

Nov 1, 2008

Earlier this year (PMP June, pg. 52), I wrote the column "Dealing with the 'R' Word." In it, I eluded that we were either teetering on or already in a recession. If you were a non-believer then, I feel confident you've come to that realization by now.

Marketing Matters: Dealing with the 'R' Word

Jun 1, 2008

Across the country, PMPs are complaining about the softness of the economy. However, there are five proactive steps you can take to minimize the impact of the recession.

Marketing Matters: Greening Up

May 1, 2008

As the past year exits and the New Year unfolds, our minds are filled with an army of thoughts fighting for our attention. We ponder where we have been and where we want to go. We search for answers and look for opportunities.

Marketing Matters: IPM Truth or Consequences

Apr 1, 2008

As an industry consultant, I spend a great deal of time traveling around the country providing customer service, sales and leadership training for technicians, office staff and management.

Marketing Matters: Advertise "In Good Times and In Bad"

Sep 1, 2007

Successful pest management companies allocate 6 percent to 9 percent of their revenues for advertising and marketing — in up and down economies.

Marketing Matters: The Many Faces of Supplemental Advertising

Jun 1, 2007

Pay-per-click ads may supplant phone directory advertising.

Marketing Matters: Expand Your Business Through Vertical Marketing

Mar 1, 2007

Vertical marketing is a great way to expand your current customer base. It is an underused, but immensely profitable marketing opportunity for pest management professionals (PMPs). Simply put, vertical marketing is the promotion of products or services to targeted industries, businesses or consumer segments. Messages catering to vertical markets typically:

Marketing Matters: Small companies with small budgets must market

Jan 1, 2007

Even if only one out of every six customers provides you with a referral that culminates in a sale, your customer base will grow more than 16.5 percent (internally) annually.

PMP Updates
Bug Doctor Promotes Kelly
July 1, 2009
Seven-year industry veteran becomes service supervisor
TAP Insulation Registered in Calif.
July 1, 2009
Energy Star-labeled pesticide/insulation now available for sale in the 48 contiguous states
BASF Contest Targets Termites
June 30, 2009
Termidor manufacturer looking for nation's most termite infested home through its Most Endangered Studs contest
FMC Promotes Ekins to Marketing Manager
June 29, 2009
Former product manager will now oversee professional solutions market segments
Advion Insect Granule Registered by EPA
June 29, 2009
Dupont's new granular formulation controls household and commercial pests in wide range of applications
Click here