Nov 1, 2008
By:Harvey Goldglantz
Earlier this year (PMP June, pg. 52), I wrote the column "Dealing with the 'R' Word." In it, I eluded that we were either teetering on or already in a recession. If you were a non-believer then, I feel confident you've come to that realization by now.
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Jun 1, 2008
By:Harvey Goldglantz
Across the country, PMPs are complaining about the softness of the economy. However, there are five proactive steps you can take to minimize the impact of the recession.
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May 1, 2008
By:Harvey Goldglantz
As the past year exits and the New Year unfolds, our minds are filled with an army of thoughts fighting for our attention. We ponder where we have been and where we want to go. We search for answers and look for opportunities.
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Apr 1, 2008
By:Harvey Goldglantz
As an industry consultant, I spend a great deal of time traveling around the country providing customer service, sales and leadership training for technicians, office staff and management.
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Sep 1, 2007
By:Harvey Goldglantz
Successful pest management companies allocate 6 percent to 9 percent of their revenues for advertising and marketing — in up and down economies.
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Jun 1, 2007
By: Harvey Goldglantz
Pay-per-click ads may supplant phone directory advertising.
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Mar 1, 2007
By:Harvey Goldglantz
Vertical marketing is a great way to expand your current customer base. It is an underused, but immensely profitable marketing opportunity for pest management professionals (PMPs). Simply put, vertical marketing is the promotion of products or services to targeted industries, businesses or consumer segments. Messages catering to vertical markets typically:
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Jan 1, 2007
By:Harvey Goldglantz
Even if only one out of every six customers provides you with a referral that culminates in a sale, your customer base will grow more than 16.5 percent (internally) annually.
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