Harvey Goldglantz

In the book Who Moved My Cheese?, Spencer Johnson uses four mini-characters to demonstrate the differences of how individuals react to the displacement of their cheese (which he uses as a metaphor for success).

Learning small details about your clients can make all the difference

Thriving in a recession, seriously? Some pest management professionals (PMPs) may read that and wonder whether or not I have lost my mind - but, others are nodding with affirmation.

A new year is upon us, and challenges abound.

Earlier this year (PMP June, pg. 52), I wrote the column Dealing with the 'R' Word. In it, I eluded that we were either teetering on or already in a recession. If you were a non-believer then, I feel confident you've come to that realization by now.

Across the country, PMPs are complaining about the softness of the economy. However, there are five proactive steps you can take to minimize the impact of the recession.

As the past year exits and the New Year unfolds, our minds are filled with an army of thoughts fighting for our attention. We ponder where we have been and where we want to go. We search for answers and look for opportunities.

As an industry consultant, I spend a great deal of time traveling around the country providing customer service, sales and leadership training for technicians, office staff and management.

Successful pest management companies allocate 6 percent to 9 percent of their revenues for advertising and marketing - in up and down economies.

Vertical marketing is a great way to expand your current customer base. It is an underused, but immensely profitable marketing opportunity for pest management professionals (PMPs). Simply put, vertical marketing is the promotion of products or services to targeted industries, businesses or consumer...more >>