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PCOC, Dow Sponsor Banner Contest
7 Jul, 2009 By: Pest management staff PMP Buzz Online eNewsletterINDIANAPOLIS — Omega Termite & Pest Control of Oakland, Calif. has won first place in the sixth annual Fumigation Banner Bonanza contest, sponsored by the Pest Control Operators of California (PCOC) and Dow AgroSciences.
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The contest recognizes California fumigators for displaying easy-to-read, professional and creative signs around fumigation sites. Omega’s winning banner features termites feeding on a home and the tagline “Are termites eating your equity?”
Allen Kanady, owner of Omega Termite & Pest, had asked his staff to provide ideas for the banner.
“One of my employees, John Berggrer, came up with the concept, and then Dan Fuentes, with our fumigation company, Best Care Fumigation, had the banners made,” Kanady says. “We’re thrilled to have won this year’s contest and feel fortunate to be working with such a great team of staff and partners.”
Kanady adds the banners have been an effective marketing tool. “We frequently get calls from homeowners who tell us they saw our signs while driving down the street,” he says.
Finishing in second place was Bullet Pest Control of Bakersfield, Calif. and taking third was a banner from last year’s winner, Specialty Inspections of Pleasanton, Calif. Joshua’s Pest Control, based in San Diego, earned honorable mention.
Participating fumigation companies submitted color photos of their banners, which were required to feature a distinguishable logo, the business name and phone number, and be visible to passers-by. Banners were judged on readability from a distance, professionalism, visual impact and attractiveness.
The first-place winner received a $1,500 gift certificate, while second- and third-place finishers received $1,000 and $500 gift certificates, respectively.
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