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QualityPro Green Rebranded As GreenPro
25 Jun, 2009 By: Pest management staff PMP Buzz Online eNewsletterFAIRFAX, Va. — The National Pest Management Association (NPMA) has announced that GreenPro, its enhanced green certification program, has now been endorsed by the Natural Resources Defense Council (NRDC), one of the world’s largest environmental advocacy groups.
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The new GreenPro certification program is designed for those companies who want to tap into the growing green marketplace for pest management services. Significantly improved GreenPro standards will provide consumers looking for a green service with a third party endorsed green approach to eliminating pest problems.
As part of this roll-out, the existing QualityPro Green program will be rebranded as GreenPro — a new name and look that are the result of in-depth consumer research conducted by QualityPro.
"After collecting valuable qualitative and quantitative research, we are confident that the new name, logo and performance standards more accurately depict the principles of the program and the commitment to the overall green movement," said Bob Rosenberg, senior vice president of NPMA.
GreenPro is a voluntary designation for companies that meet the enhanced GreenPro certification performance standards.
Visit www.npmaqualitypro.org or www.npmagreenpro.com for additional information.
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