Articles by Harvey Goldglantz - Pest Management Professional
Articles by Harvey Goldglantz

Speak the Language of Success

Aug 1, 2009

In the book Who Moved My Cheese?, Spencer Johnson uses four mini-characters to demonstrate the differences of how individuals react to the displacement of their cheese (which he uses as a metaphor for success).

One Person Can Make a Difference

May 1, 2009

Learning small details about your clients can make all the difference

The Big Picture

Thriving in a recession
Mar 1, 2009

Thriving in a recession, seriously? Some pest management professionals (PMPs) may read that and wonder whether or not I have lost my mind — but, others are nodding with affirmation.

Grow Greener Pastures

Jan 1, 2009

A new year is upon us, and challenges abound.

When the Going Gets Tough ...

Nov 1, 2008

Earlier this year (PMP June, pg. 52), I wrote the column "Dealing with the 'R' Word." In it, I eluded that we were either teetering on or already in a recession. If you were a non-believer then, I feel confident you've come to that realization by now.

Marketing Matters: Dealing with the 'R' Word

Jun 1, 2008

Across the country, PMPs are complaining about the softness of the economy. However, there are five proactive steps you can take to minimize the impact of the recession.

Marketing Matters: Greening Up

May 1, 2008

As the past year exits and the New Year unfolds, our minds are filled with an army of thoughts fighting for our attention. We ponder where we have been and where we want to go. We search for answers and look for opportunities.

Marketing Matters: IPM Truth or Consequences

Apr 1, 2008

As an industry consultant, I spend a great deal of time traveling around the country providing customer service, sales and leadership training for technicians, office staff and management.

Marketing Matters: Advertise "In Good Times and In Bad"

Sep 1, 2007

Successful pest management companies allocate 6 percent to 9 percent of their revenues for advertising and marketing — in up and down economies.

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