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Going Green Brings in Business for Spectrum Pest COntrol
1 Aug, 2008 PMP Buzz Online eNewsletterKENOSHA, Wis. — If you’ve ever questioned the value of public relations, Brent Towle, owner of Spectrum Pest Control, says his business has nearly doubled in the month since this article appeared in the local Kenosha News, talking about the company’s green approach to pest management:
Spectrum's motto is "Going green since 1994."
"I was the first person in the world to control starlings with lasers. We don't hurt 'em. We just scare 'em," says Towle, who used the devices to disrupt the birds' roosting habits at the Pleasant Prairie power plant.
Depending on the pest and the problem that may or may not mean he can always adhere — or at least adhere strictly — to his company slogan. For example, if termites or carpenter ants potentially threaten the structural integrity of a building, green or organic pesticide applications could kill off the pests, but probably not fast enough to curtail the devastating destruction they're capable of in fairly short order.
"With integrated pest management, we inspect a property, identify the problem we're dealing with," said Towle, who started in the field as a technician with two nationally based extermination companies before going on his own. "With 24 years in the industry, I know what we're going to be up against, what it will take, and how long it will take.
"We used to spray every baseboard with insecticide. Now we do more targeted spraying. Or we use bait. Some can be injected as gels in out-of-reach locations. So, there are no fumes, no evaporation indoors of toxic ingredients," says Towle. "I look at it this way: My job is to get rid of what you got and make your house invisible to the pest."
Read the complete article from the Kenosha News.
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