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October 16, 2013

Digital Edition

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On the Record
Dougherty
Must-have tools for bird net, wire installation
By Mike Dougherty
Having the right tools on hand will help with overall efficiency and prevent trips to the hardware store.
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UPCOMING WEBINAR 
Taming the Social Media Monster Part 2
Diving a Little Deeper into Using Social Media to Reach and Retain Your Customers! Date: Thursday, October 31, 10 a.m. PDT/1 p.m. EDT/5 p.m. GMT
Speaker: Marie Ann Knox, PCO Technical Services Manager, Control Solutions Inc.

Part 2 will dive deeper into buying Facebook and Twitter ads as well as how to hone into a target audience; determining who they are, where they “hang out” online and how to reach them effectively through properly crafted tweets and posts. In addition, the webinar will focus on using social media to drive quality traffic to your website and/or blog and include a review of timesaving tips and organizational tricks to make the social media experience more enjoyable and effective.
REGISTER TODAY >>
And if you missed the first social media webinar? No worries, access it here today!
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Industry Headlines
New book offers user-friendly info 
Bugs Be Gone: Pest Control in Homes & Other Buildings is designed to be an introductory resource for consumers and new technicians to learn about a variety of pests — and why professionals are here to help.
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NPMA, Syngenta introduce PestWorld 2013 app 
Sponsored by Syngenta Professional Products, the National Pest Management Association has unveiled the official PestWorld 2013 app to serve as a resource for event information.
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BASF releases 'Go Pro' video
BASF has created an easy and fun video to explain why someone should hire a pest management professional.
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Terminix to hire 250 for new customer care center
Terminix will hire approximately 250 team members for its new Glendale, Ariz., customer care center by the end of March 2014.
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New Product: Temprid ReadySpray
New Temprid ReadySpray in a bag-on-valve can provides long-lasting residual of up to six months for bed bug control, and also controls a variety of other pests.
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Real Green Analytics acquires Coalmarch Productions
The Raleigh, N.C.-based website design and marketing company will further Real Green Analytics’ ability to provide online marketing solutions.
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BOOKSTORE SPOTLIGHT 
Bugs Be Gone: Pest control in homes and other buildings
This 234-page illustrated guide is organized by pest type, where they're found and the damage they do. Each chapter features a detailed pest summary and how-to tactics for pest management of cockroaches, ants, termites and more. Bugs Be Gone educates PMPs AND consumers -- so it doubles as a great marketing tool (leave behind for key prospects and customers)!
PURCHASE YOURS TODAY >> Only $29.99 each through our bookstore!  If you are purchasing 25-99 copies, cost is reduced to $24.99 per book. Ordering 100 or more, cost is $19.99 each! For bulk orders, please email your request to Antoinette.
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Movers & Shakers
Cooper Cooper joins PCO Bookkeepers 
Hall of Famer Norman Cooper has become a director of PCO Bookkeepers, managing the firm’s mergers and acquisitions and family succession planning practice.
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Massey Local United Way appoints Massey campaign vice chair 
Tony Massey, president and COO of Massey Services, has been appointed vice chair of the Heart of Florida United Way (HFUW) 2013-2014 fundraising campaign.
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Mitchell Doc Mitchell earns eighth degree 
Dr. Stuart M. Mitchell, principal technical specialist for PestWest Environmental and technical editor of Pest Management Professional magazine, recently earned a doctorate in psychology, his eighth post-secondary academic degree.
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Cole Cole joins Service Pro.net 
John Cole becomes Service Pro.net's director of mobile solutions.
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