On May 6, New Berlin, Wis.-based Batzner Pest Management announced it is changing its name back to Batzner Pest Control as part of a multifaceted rebranding effort. Founded as Batzner Pest Control in 1946, the restoration of the original name hails back to the foundation of the company that was built on a dedication to provide proven pest control with unparalleled customer service.
With over 69 years in business and the company now in its third generation of family ownership, its reputation has made Batzner “The Name to Know for Pest Control,” as is illustrated in the new tagline.
“The decision to rebrand was driven by our strong desire to stay grounded in our roots, culture and long-standing tradition of providing legendary service,” says Jerry Batzner, president and CEO.
Batzner Pest Control also launched its newly redesigned website at Batzner.com, which offers a user-friendly interface for desktop and mobile users.
In addition, the familiar red Batzner vehicles have evolved into sleek, new white vehicles with the distinctive logo. Technicians are also receiving redesigned uniforms reflecting the new brand and name.