The Pest Control Operators of California (PCOC) has announced the winners of the 15th annual Fumigation Banner Bonanza Contest, sponsored by Douglas Products and Vikane gas fumigant. The contest recognizes the promotion of structural fumigation through job site signage.
This year, 62 companies submitted banner entries. Xtreme Pest Control of Escondido, Calif., won first-place honors and $1,250. A judging panel of communication professionals commented that the winning banner was bold, easy-to-read and eye-catching. It also included an offer for a free inspection and social media sites for endorsement and reviews.
In second place and winning $1,000 was Ecola Termite & Pest Control, based in Los Angeles, Calif. Judges liked the clean and organized design, plus the combination of a Monarch butterfly, a smiling woman and the tagline: “Powerful termite and pest control as gentle as a butterfly.”
The Bugman, of Anaheim, Calif., was awarded third place and $500 based on a creative and bright design with information that was simple and easy-to-read. Receiving an honorable mention was The Termite Guy of Santa Ana, Calif., for use of a bold design, a prominent offer of a free inspection and a humorous cartoon graphic.
Participating fumigation and pest management companies submitted photos of their banners, which included their business name, logo and contact information. Judging of the banners was done by a panel based upon drive-by readability, visual impact, contact information and conveying a professional image.
“Sponsoring PCOC’s banner contest is a way to recognize companies for working hard to project a positive industry image to the public,” says Heather Kern, commercial leader for Liberty, Mo.-based Douglas Products, manufacturer of Vikane. “Job site banners on tented structures is a proven way for companies to reach homeowners and lend credibility to the importance of structural fumigation to protect properties from drywood termites.”