PelGar’s booth and new branding at PestEx 2019 in London. PHOTO: ANDREJ BRANC
PelGar International will reveal its new brand identity at the PestEx trade show in London, England, on March 20-21.
The new design will bring together three diverse branding styles and consolidate the full range of rodenticide and insecticide products available from PelGar, following its acquisition of Agropharm, under one distinct brand.
The new identity can be applied across the product ranges and labeling requirements for PelGar brands around the world. It employs color to identify products in rodent control, insect control and plant protection. It builds on the existing palette used across the rodenticide products and retains the dark blue of the existing amateur-use insecticides, introducing a new “sunset yellow” for professional-only insecticides and saving the green for its range of pyrethrum-based plant protection products.
Marketing Manager Anna Wilson-Barnes says, “In a constantly evolving market, it is essential that brands can be quickly identified, and products selected, so that pest controllers and consumers can be confident they have the correct solution for their needs. Bringing all of the PelGar products into one distinct brand identity will help our customers find our products quickly and easily. This new branding will also be expanded across all our marketing material and advertising in the near future.”
Alongside the soft roll out of the new identity is the launch of a new web experience for PelGar customers. Visitors to the main website will select a region from a global map to be taken to a regional website where available products are catalogued, alongside labels and safety data sheets.
As Gareth Capel-Williams, managing director of PelGar, comments, “PelGar has evolved as a British company which is now recognized as a key player in the global pest control market. We are keen that this new identity reflects that evolution, retaining key elements of our existing corporate visual identity whilst consolidating areas which were rather diverse following the Agropharm acquisition. I am delighted with the new brand identity and feel that it will help to strengthen our position as a leading player in a highly competitive marketplace.”
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