Tag: Harvey F. Goldglantz

Web Exclusive: Crisis communications

July 22, 2019 By
Harvey Goldglantz suggests revisiting you crisis communication plan and what you have in place should the unthinkable happen Read more»
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Photo: ©istock.com/monkeybusinessimages

Marketing Matters: Generational Marketing, Closing the Sale & More

March 1, 2016 By
Q: Could you define the concept of generational marketing? If you understand each generation’s unique buying habits, you’ll be more successful selling to them. There are currently four generations with purchasing power: Traditionalists, ages 71-88 (7.6% of labor force); Baby... Read more»
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Make Employees Your No. 1 Market

December 31, 2014 By
Marketing isn’t just for attracting and retaining customers. To create a powerful image and value proposition, you must convince your employees first. Internal marketing is just as important as external marketing. For marketing to succeed, employees must be happy. An... Read more»

Marketing Matters: Does Your Company Suffer from a Failure to Thrive?

November 25, 2014 By
“If you always do what you’ve always done, you’ll always get what you’ve always got.” — Henry Ford “If history repeats itself, and the unexpected always happens, how incapable must we be of learning from experience.” — George Bernard Shaw... Read more»
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Customer Retention is Key to Profitable Growth

September 30, 2014 By
In my August column, “5 Ways to Reduce Customer Cancellations,” I wrote about reducing customer cancellation rates from a loss perspective. This month, let’s examine cancellations from a retention-growth perspective. While a growing business constantly needs to capture new customers,... Read more»
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Focusing on customer service pays dividends

July 14, 2014 By
Happy customers are loyal customers who are willing to pay more, renew service agreements, purchase additional services, tell their friends and provide referrals — five solid reasons why you should deliver the best customer experience. When you create experiences customers... Read more»

Communicating your competitive advantage

February 1, 2013 By
Right now, there are potential customers considering your services and deciding whether to choose your company or a competitor. Unfortunately, most of them can’t see much difference between the two of you. To differentiate is to stand out in a... Read more»
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