Tag: millennials

PHOTO: PETE SCHOPEN

Bridging the generation gap

June 24, 2019 By
On the various Facebook group pages I frequent, such as “Let’s Talk Business Mobile” and “Pest Control Fraternity,” I’ve noticed a great debate brewing. I’m not talking about the ending of “Game of Thrones.” I’m also not talking about any... Read more»
This article is tagged with , and posted in Business, featured, Human Interest
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Tips for marketing pest control to Millennials

August 6, 2018 By
When building your marketing strategy, remember Millennials trust social media, friends and family for referrals. Read more»
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5 generational marketing tips

July 13, 2018 By
The PPMA offers five marketing tips to grab the attention of Millennials, Gen-xers and Baby Boomers. Read more»
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4 PMP Growth Summit revelations

April 14, 2017 By
Pest Management Professional hosted eight industry-leading suppliers, and 30 pest management professionals (PMPs) representing 24 companies at its inaugural PMP Growth Summit. PMPs who attended the event shared their opinions on pest- and business-related challenges and solutions. Here are four... Read more»
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Photo: Marty Whitford

Tips on tapping into the millennial market

February 9, 2017 By
A millennial herself, Gabrielle Jackson Bosché has constructed quite a career helping companies better attract and retain employees and customers born between 1981 and 2000. If the old adage “It takes one to know one” is true, Bosché is one... Read more»
This article is tagged with , , and posted in Business, featured
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Marketing Matters: Generational Marketing, Closing the Sale & More

March 1, 2016 By
Q: Could you define the concept of generational marketing? If you understand each generation’s unique buying habits, you’ll be more successful selling to them. There are currently four generations with purchasing power: Traditionalists, ages 71-88 (7.6% of labor force); Baby... Read more»
This article is tagged with , and posted in Business