Tag: Referrals

PHOTO: iStock.com/Wi6995

Tips for closing a cockroach sale

October 12, 2017 By
PMP asked readers to share some of their best business tips for cockroach accounts. Read more»
This article is tagged with , , , and posted in Business, Cockroaches, featured
Headshot: Chris Cramer

Q&A with Cramer Pest Control’s Chris Cramer

August 18, 2017 By
Our question-and-answer session this month focuses on Chris Cramer, owner of Cramer Pest Control in Fort Mills, S.C. For the first eight years, he did everything himself. Fast-forward 20 years, and the company now has 16 employees and projected revenues... Read more»
This article is tagged with , , and posted in featured, Human Interest
Referrals photo illustration from istock.com/cacaroot

Q&A: Customer referrals and door hangers

July 7, 2016 By
Q: Why aren’t my technicians bringing in customer referrals? What can I do to increase the referral rate? It’s likely to be one (or more) of three reasons: 1) They aren’t asking. SOLUTION: Do a ridealong to evaluate the situation.... Read more»
This article is tagged with , and posted in Business, featured
How do you motivate your team? illustration: ©istock.com/Jamie Farrant

Marketing Matters: Classified Ads, Motivation and Pinterest

December 3, 2015 By
Q: I’ve had difficulty getting technicians to respond to our classified ads. Do you have suggestions about marketing to prospective applicants? Don’t use the same boring job descriptions your competitors use. Differentiate your company and follow these three steps: Begin... Read more»
This article is tagged with , , and posted in 1115, Business, featured
Photo: ©istock.com/seewhatmitchsee

Marketing Matters: Pinterest, Social Media ROI and Referrals

June 14, 2015 By
Q. Other than Facebook, what other social media platforms should we consider? A. People, particularly women, tend to talk about Pinterest. It isn’t nearly as big as Facebook, Twitter or Instagram, but it’s prominent and on the rise. You might have already... Read more»
Illustration: ©istock.com/ChrisGorgio

Added Value: 4 Ways Referrals Build Business

April 1, 2015 By
We know getting referrals is an important step toward growing a business, but have you thought about why it’s the best way to strengthen your bottom line? I’ve preached this message to my sales and service staffs since the beginning:... Read more»
This article is tagged with , , and posted in Business, featured