Tag: Return on investment

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How to ensure your company won’t lose online prospects

November 3, 2016 By
Online leads demand an immediate response. Here’s how to ensure you don’t lose prospects. If you think your company is receiving a good return on investment (ROI) from your online leads, think again. Research demonstrates that this is probably not... Read more»
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How to Grow Your Company, Tactical Marketing & ROI

September 30, 2015 By
Q. Why do my competitors’ businesses grow while mine remains small? A. Simply put, they are more motivated, focused and willing to invest — mentally, emotionally and financially — than you are. It has everything to do with putting money... Read more»

Measure your social media marketing effectiveness

March 1, 2013 By
Recognizing the subjective value of social media marketing (SMM) has becomes increasingly important, as companies search to quantify their return on investment (ROI) in this valuable segment of the digital domain. Measuring and tracking “soft metrics” will help you judge... Read more»

Determine ROI for significant business expenditures

March 1, 2013 By
As an accountant, I’m often asked about significant expenditures, such as a new piece of equipment or marketing campaign. The answer to this type of question depends on whether the benefits of the investment outweigh the cost of the financial... Read more»
This article is tagged with , , , , and posted in Business

E-reading made E-asy

March 1, 2013 By
We’ve all seen e-readers being used by people on buses and in doctor’s office waiting rooms. Although there are many devices on the market, two of the most popular brands are the Kindle and Nook. E-readers have actually been around... Read more»
This article is tagged with , and posted in Business