Dwyer Franchising LLC, a Waco, Texas-based parent company of 21 home service brands, recently changed its corporate name to Neighborly. Among its brands are Mosquito Joe, The Grounds Guys, Countrywide Grounds Maintenance and more.
The decision follows the rapid success of the consumer-facing Neighborly platform developed a little more than a year ago to unite all of its service franchise brands under one umbrella. The new trade name supports the community of home service experts’ approach for providing an easier way for people to connect with providers of all home service needs through one convenient outlet.
“Since launching Neighborly in 2017, our platform for home services has increased engagement with customers and made a powerful and positive impact across our service brands,” says Mike Bidwell, president and CEO of the company, which was founded in 1981.
Through one comprehensive consumer-facing website (getneighborly.com in the U.S. and getneighbourly.ca in Canada), Neighborly has simplified the process of connecting homeowners with service industry experts. Within one year of launching Neighborly, multi-brand customer penetration has increased 39 percent and continues to rise.
“Now it’s time to bring that same Neighborly brand home to our corporate offices to amplify the collective synergies of our service brands internally as well,” Bidwell says. “Dwyer Group’s legacy includes the success of 21 service brands to-date, and this legacy shall now be showcased moving forward under the friendly consumer facing Neighborly name.”
The new trade name is reflected at 10 corporate campuses across the U.S., U.K. and Germany, employing nearly 850 employees. Plans to implement the new name across the company’s service brand affiliates will continue throughout the remainder of the 2018.