Terminix Commercial, a division of Memphis, Tenn.-based ServiceMaster, has released its first-ever Pest Perceptions Report, an in-depth study of the pest problems businesses such as hotels, restaurants, retailers and apartments face, as well as their confidence in taking them on. The report reveals surprising truths about pests in commercial settings, and commemorates Terminix Commercial’s new brand launch to demonstrate its commitment to putting business first. A full version of the report can be accessed here.
Pest Perceptions reveals the most commonly reported pests are ants, cockroaches and rodents, but pests affect each industry differently. Small- and medium-sized merchants, such as restaurants and hotels, report significantly more challenges with pests such as rodents and flies. Real estate property managers report issues with cockroaches more than other industries, and large-scale retailers are most concerned with bed bugs and termites.
It’s clear that pests’ aftermath goes far beyond physical damage, as more than 50 percent of businesses say negative word of mouth causes the greatest damage to their organization after a pest issue. Furthermore, 78 percent of business leaders with pest control in place are confident their businesses are pest-free, yet 65 percent still feel vulnerable to a pest infestation, showing the importance of having a reliable pest management partner who’s ready whenever pests strike.
The report provides in-depth analysis of how industry and region can affect why businesses choose to have a pest control provider, the most common pests organizations face, and more. For instance, businesses in the Southern region of the United States report cockroach challenges more frequently than other areas, while their peers in the West report termites more than other parts of the country.
As a part of Terminix Commercial’s rebrand, the company has rolled out a new logo, head-to-toe revamp of the brand’s mission, and deep focus on the core tenets that provide the most value to customers to help protect their investments and reputations.
Terminix Commercial partnered with B2B International, a third-party market research provider, to research decision makers’ attitudes and perceptions of pest control services through a survey and focus groups. The survey reached 900 decision-makers and significant influencers on purchasing pest control in key verticals, including retailers, restaurant owners, hoteliers and real estate property managers across the country.