Featuring an active ingredient of bromadiolone, Contrac Soft Bait is Bell Laboratories’ most extensively researched and tested rodenticide ever, according to the company. Throughout the product development process, comprehensive field testing was conducted in both urban and rural, as well as commercial and residential settings. Contrac Soft Bait has an exclusive oil-based formulation with a precise balance between saturated and unsaturated fats. In addition, the manufacturing process ensures maximum contact of the paper sachet to the soft bait, further maximizing bait acceptance. In cold climates, the bait won’t freeze; when temperatures and humidity rise, Contrac Soft Bait is both mold- and heat-resistant. The product is available in 16- or 4-pound pails, differentiated from all other Bell Labs pails with orange lids for ease of identification by distributors and PMPs. Contrac Soft Bait is available in 10-gram sachets, with a minimum mouse placement of 10 grams and a minimum rat placement of 90 grams.