Neighborly appoints marketing executive

Neighborly, a franchisor of home service brands, named Brian Best senior VP, digital, a new position on the company’s executive marketing team.

Brian Best. PHOTO: NEIGHBORLY

In his new role, Best will report directly to Neighborly chief marketing officer Lisa Zoellner and will be responsible for overseeing the digital strategy for Neighborly. Best will use his expertise in digital and marketing technology to lead a digital transformation currently underway at Neighborly.

“A seamless connection to consumers leveraging technology is critically important for Neighborly’s continued success,” says Zoellner. “Under Brian’s leadership, we look forward to increasing our efforts to connect more consumers to our trusted network of home service brands.”

Previously, Best served Tropical Smoothie Cafe as VP of digital marketing and marketing technology. During his tenure there, Best led the company’s implementation of digital marketing strategies focused on driving incremental online and offline revenue, enhancing brand awareness, increasing customer frequency and driving customer engagement.

Prior to joining the Tropical Smoothie Cafe team in 2018, Best gained more than 20 years of professional experience working in various roles related to marketing technology and digital strategy with organizations including P.F. Chang’s China Bistro, Arizona State University, Boyd Gaming Corp., Caesars Entertainment Corp., Golden Entertainment and The Wellbridge Co.

“Between an impressive entrance into the digital space with GetNeighborly.com and the company’s complete rebranding shortly thereafter, Neighborly is clearly committed to revamping its offerings for the modern age,” says Best. “I’m thrilled to join Zoellner and her team as she leads Neighborly’s digital transformation, and I look forward to playing a role in enhancing the company’s digital footprint.”

Neighborly is a holding company of 22 service brands, focused on repairing, maintaining and enhancing consumers’ homes and properties. Among its brands are Mosquito Joe, The Grounds Guys and more. The company was founded in 1981 as Dwyer Group and is based in Waco, Texas.