Fine Tune adds pest control services VP

Fine Tune, a provider of nuisance expense management solutions, appointed Keith Robinson as its VP of pest control services.

Keith Robinson. PHOTO: FINE TUNE

In this role, he will help customers negotiate, audit and manage expenses related to complex pest control contracts that would require a disproportionate amount of time to manage otherwise.

“Keith’s nearly 30 years of experience in the pest control industry will prove invaluable to organizations that continue to struggle with this nuisance expense,” says Rich Ham, CEO of Fine Tune. “As a Board Certified Entomologist who has spent his entire career in the industry, Keith has a deep understanding of both the scientific and technical aspects of the category and also the business side of the expense.”

During Robinson’s 28-year career, he served as VP of operations, training, quality assurance and food safety at ABC Home & Commercial Services. In that role, Robinson led all commercial pest management operations in north Texas, east Texas and Oklahoma.

A leader in food accounts, he developed and rolled out food safety programs for national chain accounts across the United States.

Prior to ABC Home & Commercial Services, Robinson founded and ultimately sold his own pest control company. He also spent 17 years in various roles at Terminix and served as a regional sales manager for Copesan, where he managed operations and logistics for food processing and food distribution national accounts.

Keith holds more than 15 industry licenses and certifications related to pest and food safety.

“I’ve had the pleasure of working with talented people at many of the nation’s largest pest control accounts over my career,” says Robinson. “Most are trying their best to manage the pest control line item while they juggle 10 to 15 other tasks at the same time. As we know, this is a complicated and highly regulated industry that requires a deeper knowledge of the target pests as well as the ever-changing regulatory landscape. In my new role at Fine Tune, I’m excited to work on behalf of our clients, designing programs that meets their needs, achieve their goals and improve their bottom lines.”