FreshLime, Briostack form strategic partnership

|  October 16, 2019
LOGO: FRESHLIME

LOGO: FRESHLIME

Lehi, Utah-based FreshLime, a customer connection platform for the pest control industry, is partnering with Briostack, an all-in-one management software solution for pest control operators.

“We are thrilled to partner with Briostack,” says Jay Bean, CEO of FreshLime. “Their commitment to business growth for their clients is a perfect fit for FreshLime’s customer connection platform, and we look forward to helping their pest control operators increase customer loyalty and achieve higher revenue retention in a competitive industry.”

FreshLime’s business model relies on such partnerships and does not seek to sell directly to the pest control market.

“We’re 100 percent partner driven. We have no interest in selling directly into the space. We exist to strengthen the platform we’re partnered with, because it increases their customer retention. It makes it stickier,” says Bob Barnes, VP of business development for FreshLime.

LOGO: BRIOSTACK

LOGO: BRIOSTACK

This partnership allows Briostack customers to connect directly to FreshLime’s AI-driven customer engagement engine through a built-in integration, which then automatically segments and targets each new, current and past customer, and takes them through an individualized communication journey to increase loyalty and lifetime value for each brand.

“Briostack has a vested interest and a keen focus on increasing profit margins and driving business growth for our clients,” says Brandon Grover, CEO of Briostack. “We seek out and integrate with applications that will support Briostack in that focus. FreshLime is a best-in-class provider with customer retention and revenue growth tools that are unmatched in the pest control industry, and we are very excited about our partnership and what this means for our customer base.”

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Ellen Kriz

About the Author:

Ellen Kriz is the managing editor for PMP magazine. She can be reached at ekriz@northcoastmedia.net or 216-706-3764.

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