April is recognized as National Pest Management Month to help raise awareness of the essential role pest control plays in protecting public health. The month-long designation has been observed by the industry for more than four decades.
The Professional Pest Management Alliance (PPMA), which serves as the public outreach arm for the National Pest Management Association (NPMA), takes the month of April to encourage and educate homeowners and businesses about the essential role of professional pest control. The month-long observance is designed to honor the pest management industry’s vital role in protecting public health and property, as well the nation’s food supply, from pest-related diseases and threats.
“This special designation has been recognized for more than 40 years, and with professional pest control deemed an Essential Service amid the COVID-19 pandemic by the U.S. Department of Homeland Security for its vital role as a protector of public health, there’s no better time to remind homeowners just how vital these services are,” PPMA Executive Director Cindy Mannes noted in a news release. “The men and women in our industry deserve to be recognized for their tireless work throughout the pandemic to ensure homes and businesses alike receive the essential services they need to remain safe from the dangers associated with an infestation.”
With social distancing measures due to the COVID-19 pandemic still in effect, pest infestations are noticed with more time spent at home, underscoring the need for a reliable pest control partner.
For National Pest Management Month 2021, the PPMA will focus on public outreach efforts this month to share the value of working with a licensed pest management professional (PMP) and pest control’s essential role.
PMPs and industry members are encouraged to use social media to share information during National Pest Management Month using the hashtag #NPMM in posts.
An exclusive toolkit full of marketing materials is available to PMPs who are mainframe subscribers on PPMAMainframe.org.