ServiceTitan, a software provider for the trades, announced it has entered a definitive agreement to acquire FieldRoutes, a cloud-based and mobile software-as-a-service (SaaS) provider in the pest control and lawn care industry.
The acquisition will enhance ServiceTitan’s existing suite of technology and empower FieldRoutes to accelerate growth and provide its customers with tools to help them grow their businesses.
Co-founded in 2013 by CTO Rubens Basso, FieldRoutes’ software platform automates field service operation for small, mid-sized and enterprise companies in the pest control and lawn care industries.
Its suite of tools spans office management, advanced route optimization for technicians, payment processing, digital sales, marketing and customer acquisition solutions to accelerate growth, streamline operations, increase customer retention and increase revenue for FieldRoutes’ customers. As a part of the acquisition, FieldRoutes intends to continue its trajectory, particularly with enterprise customers, with additional support and investments from ServiceTitan.
Based in McKinney, Texas, FieldRoutes (previously PestRoutes and Lobster Marketing) has nearly tripled its employee base since 2018, allowing the company to invest heavily in its technology stack to better support its customers. FieldRoutes also recently expanded its technology offering to the lawn care industry.
Last year, ServiceTitan announced its acquisitions of ServicePro, a software solution for the pest, lawn, and arbor industries, and Aspire Software, a software provider for commercial landscaping businesses. As FieldRoutes integrates with ServiceTitan, ServicePro will be managed under FieldRoutes, led by William Chaney, CEO of FieldRoutes, to better serve customers at both companies.
ServiceTitan’s acquisition of FieldRoutes is subject to the satisfaction or waiver of certain closing conditions contained in the definitive agreement.