Professional Pest Management Alliance (PPMA) debuts Bug Battles, a new video series that serves as the public outreach arm of the National Pest Management Association (NPMA).
In a series of hypothetical encounters, the animated video project pits different species against one another, highlighting each pest’s abilities, habits and weaknesses to declare a “winner.” The videos educate the public about the property and health threats they can pose as well as the importance of working with a licensed pest control professional.
“We’re always challenging ourselves to come up with creative and innovative marketing ideas to make pest education and prevention an interesting and relevant topic for today’s consumer,” said Cindy Mannes, executive director of PPMA. “By putting a fun, video game-inspired twist on pest match-ups, we’re helping the public gain a better understanding of the serious risks they pose, and reminding folks to leave these pests to the professionals. What’s more, this content can be used in the classroom as cool learning content for kids as well.”
More episodes will be posted later this month to see which pests are crowned the ultimate Bug Battles champions.
PPMA appoints 3 new board members
The Professional Pest Management Alliance (PPMA) appointed three new members to the board of directors.
The new at-large members are Mike Givlin, CEO of Certus Pest headquartered in Orlando, Fla.; Ross Treleven, president of Sprague Pest Solutions located in Tacoma, Wash.; and Barbara Aguiar, director of professional and specialty solutions of BASF North America.
Treleven will fill the position previously held by his father, Larry Treleven, one of the initial founding members of PPMA and who recently retired from the board in 2021. Givlin is a new appointee who has long been a champion of the work PPMA does to elevate the industry and grow the market. Aguiar brings with her 14 years of communications and marketing experience, and a keen acumen for business development within BASF.
PPMA is the consumer marketing arm of the NPMA, as well as the unifying voice and advocate for pest management professionals. For more information about PPMA, its marketing programs or how to get involved in supporting these important consumer education programs, visit the PPMA website.