The Professional Pest Management Alliance (PPMA) is encouraging the industry to celebrate National Pest Management Month (NPMM) this April.
NPMM is an annual observance by Chase’s Calendar of Events that highlights the commitment of pest management professionals (PMPs) to the protection of public health, food and property from the threats posed by pests.
“Pest control professionals continually play a vital role in our society, working year-round to protect our homes, families and businesses from the many threats associated with pests,” said PPMA Executive Director Cindy Mannes. “As we navigate the COVID-19 pandemic for the foreseeable future, we must recognize the men and women of our industry who have remained vigilant to keep Americans safe from pest infestations.”
For more than 40 years, this annual designation has recognized and communicated the important role of pest management to residential and commercial audiences, and how critical licensed PMPs are to their well-being. With a concerted media relations and social media campaign, PPMA will focus its outreach efforts during NPMM on encouraging consumer and commercial audiences to “Call a Pro” when pest issues arise and not try DIY fixes.
To join in the month-long celebration, PPMA, which serves as the consumer marketing and public outreach arm of the National Pest Management Association (NPMA), is asking pest control companies to devote their social media pages to National Pest Management Month, using the hashtag #NPMM in all posts and interactions on social properties this April to help bring further awareness to this special observance.
Mainframe subscribers will also have access to an exclusive toolkit full of marketing materials that can be used as a resource in their publicity efforts. The toolkit is available for download on the PPMA Mainframe website and contains materials, such as a customizable press release, suggested social media content, social headers and more to help companies communicate to customers about the importance of proactive pest control.
If your company has special events or programs planned, let Pest Management Professional magazine know by emailing firstname.lastname@example.org.