Rodent behavior is complex. Knowledge of this behavior is an essential tool in the toolkit of pest controllers. Neophobia, the avoidance of strange objects, foods and areas is common, among rodents. Wildlife Control Supplies’ newest paste bait, WCS Fearless Rat and Mouse Bait, is a proprietary blend of nut oils and meats (no peanuts), seeds, and a special ingredient scientifically proven to reduce neophobic behavior in rodents, including squirrels and chipmunks. Like all the company’s Premium Grade Bait Products, Fearless is spiked with an anti-drying agent to increase its effectiveness. The bait is available in a three-pack of bait tubes and can be applied either with the included plunger or used with the company’s Paste Bait Gun. Fearless is also available in 8-ounce jars.