Certus appointed Matthew Loos as chief revenue officer (CRO).
Loos brings over 25 years of experience designing sales initiatives, driving organic growth, implementing pricing and product strategy across branch-based and field-service driven organizations including Terminix and Bridgestone Americas.
“I am excited for this unique opportunity to accelerate the growth engine by leveraging sales and marketing, along with customer data and insights in innovative ways,” Loos said in the news release. “Certus has experienced incredible growth through M&A over the last three years; our team of sales and service professionals are ready to enhance that growth organically.”
In this new role, Loos will build strategies and processes to accelerate profitable organic growth across Certus brands. His background “in developing sales and marketing functions for both B2B and B2C Fortune 500 companies brings unique perspective and experience to position Certus for future success,” according to the Certus release.
“I am delighted to have Matt join the Certus leadership team,” said Dave Bradford, CEO of Certus. “He brings experience that will expand our growth capabilities that continue to include M&A, but also accelerate organic strategies, such as an expansion of our salesforce.”
Bradford became CEO of Certus in August. This move was part of a transition strategy where Co-Founder Mike Givlin stepped down as CEO and moved to an advisory role as a member of the board of directors.
Founded in 2019, industry veteran Mike Givlin partnered with Imperial Capital, a mid-market private equity firm from Toronto, Ontario, Canada. Together they formed Certus, envisioning a new platform to partner with leading pest control companies across the U.S. and Canada.