Veseris names new CEO


November 17, 2022

Ken Bradley

Ken Bradley

Veseris announced Ken Bradley as the company’s new CEO.

Bradley brings over 18 years of experience from his role at the RS Group, a distributor of electronic and electrical components. During his tenure as president of the Americas for the brand Allied Electronic & Automation, he led a focus on commercial and cultural transformation, which resulted in an organic growth rate of 36 percent during his final year of with the organization.

“I am very much looking forward to diving into the Veseris organization, meeting and learning from each member of the team. My early focus will be on gaining a broad understanding of the business, its stakeholders, culture, and opportunities,” Bradley said in the news release.

Bradley will start at the Austin, Texas, headquarters before traveling to various sites to further connect with other teams and meet supplier partners and customers.

With Bradley as CEO, “customers, employees and supplier partners can expect to see a focus on further enhancing the commercial capabilities of Veseris, while underpinning this with a high-performance culture that sets it apart,” according to the release. The Veseris vision for being the leading advocate for customers and suppliers will remain a core foundation upon which the company will build. 

About Veseris

Headquartered in Austin, Texas, Veseris connects professionals to the products, expertise and digital tools to succeed. It offers more than 10,000 products from 800 supplier partners and 66 ProCenter locations across North America, Latin America and the Caribbean through a network of authorized dealer partners. Veseris maintains significant reach as a specialty products distributor through more than 250 sales and service professionals.


About the Author

Ellen Wagner is a former digital editor for PMP magazine.

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