Primera adds to board of directors


November 23, 2022

Mindy Vereen

Mindy Vereen-Jackson

Mindy Vereen-Jackson, of Vereen’s Turf Product, joined Primera’s board of directors.

“It is a tremendous honor and privilege to announce that Mindy has joined our board of directors,” Jeff Braun, CEO of Primera, said in the news release. “Over the years, Mindy has been a tremendous advocate for Primera members, and we welcome her wisdom, knowledge, and experience in directing our cooperative into the future.”

Bob Windsheimer of Walker Supply, a W.S. Connelly Company and Board Chairman, said, “Mindy’s industry experience and background in distribution and manufacturing bring a unique perspective to the board and complement its skills. Having just completed our three-year strategic plan, Mindy joins the board at the perfect time to assist Primera in leveraging the size of its membership to deliver upon our growth-focused initiatives.”

Vereen-Jackson serves as the president of Vereen’s Turf Product, a family business founded by her parents in 1962 that is celebrating its 60th anniversary this year. Vereen-Jackson and her sister, Andee DiCola, operate one of the few women-owned distributors in the turf and ornamental industry.

About Primera

Based in Cleveland Heights, Ohio, Primera is a member-owned cooperative of self-described “passionate, growth-minded distributors who partner with best-in-class suppliers to strengthen the ability to service the end-user while outperforming the market and the competition.” For 20 years, Primera has strived to provide its owner-members, their associates, and their supplier partners with the tools, skills, knowledge, and innovation to create exceptional returns and competitive advantages. Primera has over 1,000 branch locations from over 50 member-owned companies set to serve the end-user’s needs.


About the Author

Ellen Wagner is a former digital editor for PMP magazine.

Leave A Comment

Comments are closed.