Pelsis Group appoints new CEO


January 25, 2023

Alex Ashmore

Alex Ashmore

Pelsis Group announced the appointment of Alex Ashmore as CEO, effective Feb. 1. Based in the United Kingdom, Pelsis’ professional pest management industry brands include B&G, Bird-B-Gone, Curtis Dyna-Fog, Silvandersson and more.

Ashmore brings global leadership experience with a track record in international growth, business transformation, cultural development and integration. With over 30 years of cross-industry experience in the automotive aftermarket and the broader industrial sector, he joins Pelsis as it continues to accelerate its development as a leading technical product manufacturer and distributor to the global pest control industry.

Previously, Ashmore led the Delphi Technologies aftermarket business unit, within NYSE listed BorgWarner Inc., driving significant growth and profitability improvement.

Prior to joining Delphi in 2017, Ashmore served as senior group vice president and lead division manager of ABB’s Electrification Division in Asia. He started his career with TRW in 1990, where he spent 25 years in positions of increasing seniority across both Europe and Asia-Pacific and ultimately served as vice president of global aftermarket.

“I am very pleased to welcome Alex to Pelsis,” Martin Schwab, managing partner of Pelsis parent company, Pamplona Capital Management, said.“His deep, hands-on experience within complex global businesses makes him the ideal choice to accelerate Pelsis’ growth and capture the significant opportunities ahead of us, as well as continue to drive consolidation within the industry following the acquisitions of Brandenburg and Sanitrade last year.”

“I am delighted to join the Pelsis team at this exciting time for the company,” Ashmore said. “Pelsis is known for its leading role in driving quality and innovation in the pest control market, and I look forward to working with our customers, suppliers and colleagues to address the needs of the industry, and continue to drive sustained growth.”

Ashmore assumes the role from interim CEO Derek Whitworth, who will continue at the firm as non-executive chairman of Pelsis Group.


About the Author

Ellen Wagner is a former digital editor for PMP magazine.

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