Safer Home Services to open new location in Georgia


January 10, 2024

IMAGE: SAFER HOME SERVICESBELFOR Franchise Group said a new location of Safer Home Services will open in Georgia in 2024.

The new location is owned by Lawrence Villasenor and will deliver the company’s Once-A-Year Pest Protection solution and other premium pest control programs throughout northwestern Atlanta, Ga., including Canton and Marietta.

This is the second Atlanta-area franchise location for Safer Home Services, and Villasenor is the first franchisee to sign with the pest control company since it joined BELFOR Franchise Group.

“We’re thrilled to announce that Lawrence has joined the Safer Home Services and BELFOR Franchise Group families,” Jim Swayne, brand president of Safer Home Services, said in the news release. “As the premier home service franchise platform, BELFOR Franchise Group offers unparalleled resources that empower new and existing Safer Home Services franchisees to grow their businesses and unlock exciting new opportunities for further development.”

Safer Home Services sets itself apart in the structural pest control industry with its comprehensive Once-A-Year Pest Protection. Once-A-Year Pest Protection is more convenient for customers and more cost-effective for franchisees, allowing Safer Home Services to provide a scalable, resilient business model proven to help franchisees lock in repeat service and recurring revenue streams, the company said.

About BELFOR Franchise Group
BELFOR Franchise Group is a global residential and commercial services franchisor. For decades, BELFOR Franchise Group has empowered entrepreneurs by offering industry-leading training, support and equipment, turnkey business models, and ongoing coaching and business development. BELFOR Franchise Group is the parent organization for 13 service-based franchise opportunities for home and commercial cleaning and restoration. They include 1-800-BOARDUP, 1-800 WATER DAMAGE, Blue Kangaroo Packoutz, Chem-Dry Carpet & Upholstery Cleaning, COOL-BINZ, DUCTZ, HOODZ, N-Hance Wood Refinishing, The Patch Boys, redbox+ Dumpsters, Safer Home Services, WINMAR, and Z PLUMBERZ.


About the Author

Ellen Wagner

Ellen Wagner is the digital editor for PMP magazine. She can be reached at

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