Cetane adds financial director to advisory team

Cetane Associates (“Cetane”) is pleased to announce that Barton Taylor has joined its financial advisory firm as a Director, effective January 1, 2026. Barton brings over a decade of experience in financial roles with professional services businesses. With the addition of Barton, Cetane officially expands into the motor fuels and convenience retail space.

Before joining Cetane Associates, Taylor spent time with Texas-based Corner Capital Partners, where he advised clients on buy-side and sell-side transactions across the downstream energy value chain, including convenience retail, dealer fuel and lubricant distribution, cardlock operations, commercial fuels and mobile fueling businesses. He holds an MBA from the Jones Graduate School of Business at Rice University and a Bachelors degree in Business Administration from the University of Texas at Austin.

He joined Cetane to support the firm’s expansion into the motor fuels and convenience retail sector. As a director at Cetane, Barton will work with clients nationwide, drawing on his transaction experience and industry knowledge to guide business owners through valuation and sale processes.

Barrett Conway, managing director and principal of Cetane, commented, “Barton brings deep transaction experience and a strong understanding of the motor fuels and convenience retail space. His addition strengthens our Company as we expand into this sector. We’re excited to have him join the team and look forward to the value he will bring to our clients nationwide.”

About Cetane Associates

Cetane is a provider of financial advisory services to business owners in the propane, heating oil, pest control, lawn care, landscaping and HVAC and plumbing industries. Clients engage Cetane to advise on sales, spin-offs and acquisitions, as well as to perform valuation and ad hoc corporate finance assignments.