Target Specialty Products to make organizational shift

Target Specialty Products, based in Santa Fe Springs, Calif., has made several strategic changes to its organizational structure, effective immediately.

According to its new release, these proactive steps occur with the intent to “evolve the business model and better align talent with strategic goals, positioning the company for long-term optimization and success.”

Promotions and new business units

Tom Algeo has been promoted to senior director, Pest. He now oversees the consolidated Pest US business, including Pest East, Pest West and Vector.

Bobby Maston will continue in his role as director of sales for Pest West. While his regional scope remains unchanged, Maston now reports directly to Algeo as part of the unified Pest leadership team. Sales managers for Pest West will continue to report to Maston.

Mike Nichols, sales manager at Vector, now also reports to Algeo as an integral part of the Pest business unit.

Casey O’Connor, formerly director of purchasing, was promoted to senior director, turf and ornamental (T&O) and specialty businesses. In this new role, O’Connor spearheads the formation and strategic direction of this unified business unit. His oversight includes US T&O, Canada, Cygnet, Vertex and Proprietary turf products. Mark Miller, director of T&O sales, has elected to step into a new role in the Northeast as manager, T&O business development and sales specialist, reporting to O’Connor.

Marketing consolidation

To better align strategy, Target is establishing a dedicated internal marketing function. Bobby Kossowicz, previously strategic partner manager, has been promoted to senior manager, marketing, reporting directly to Target Specialty Products President David Helt. Kossowicz now oversees Target’s marketing department, including both pest and turf, while maintaining her strategic partnership duties.

About Target Specialty Products

With more than eight decades of industry experience, Target Specialty Products is leading value-added solution and service provider of pest control, vector and turf and ornamental solutions, application and aquatic equipment, supplies and education and training programs. Target Specialty Products serves the Vector, Pest and Turf and Ornamental Management markets from 46 locations across the United States and Canada. For additional information, visit Target-Specialty.com.