Massey Services appoints director of geographic information systems 

Massey Services, a leader in the pest management and landscape industries, is pleased to announce the promotion of James Farrell to director of geographic information systems (GIS).

In this role, Farrell will oversee all GIS-related initiatives, including service center opening geography design, acquisition revenue mapping, sales strategy mapping and market demographics analysis — providing critical insights to support the company’s continued growth and strategic decision-making. 

Farrell has been with Massey Services for 25 years and began his career with the company as a sales inspector. Throughout his tenure, he has held a variety of positions across operations, information technology and business analysis. In 2023, he was promoted from business analyst to geographic information systems manager, where he played a key role in advancing the company’s GIS capabilities. 

“James consistently finds new ways to leverage geographic and demographic insights to support expansion and drive operational excellence,” said Adam Scheinberg, VP of information technology, in a news release. “His strategic thinking and collaborative approach make him exceptionally well-suited for this role. James’ dedication, expertise and passion for using data to strengthen our business have made him an invaluable leader within our organization.” 

Farrell earned a degree in computer science from Rollins College. In addition to his professional responsibilities, he serves on the advisory board of the Audubon Center for Birds of Prey and as board treasurer for Winter Park Babe Ruth. 

About Massey Services 

Based in Orlando, Fla., Massey Services is one of the nation’s largest and most respected service companies in the pest management industry. Celebrating 41 consecutive years of profitable growth, Massey Services and its subsidiary organizations employ nearly 3,000 team members who provide residential and commercial pest prevention, termite protection, landscape and irrigation services for more than 1 million customers from 195 Service Centers throughout Alabama, Florida, Georgia, Louisiana, Texas, South Carolina, North Carolina, Oklahoma, Virginia and Tennessee.