Professional Pest Management Alliance releases annual organizational report

The Professional Pest Management Alliance (the Alliance), which drives demand for professional services through innovative marketing programs, released its 2025 Annual Report, displaying one of the organization’s most successful years in its nearly three-decade history. From a bold brand evolution to record-shattering media results, 2025 was defined by innovation and measurable impact that delivered billions of impressions to consumers nationwide.

“From fresh new strategies to the consistent excellence of our core programs, these pages tell the story of what we set out to do and how it all came to life,” said Dr. Jim Fredericks, PMP contributor and executive director for the Alliance. “We packed a lot into twelve months, all of it driven by a shared commitment to putting the value of professional pest control front and center for every consumer we reach.”

New look, same mission

Among the year’s biggest milestones was the Alliance’s brand refresh, marking a strategic evolution that modernized the organization’s identity while reinforcing its core mission: to grow, promote, protect and defend the industry. The result of extensive board collaboration and member input, the rebrand positions the Alliance for even greater impact in the years ahead.

“This evolution was more than a fresh coat of paint; it’s a statement of where we’re heading: forward, together” said Bobby Jenkins, chairman of the Alliance, ABC Home & Commercial Services, Austin, Texas. “But one thing hasn’t changed. When we work as a united front to advocate and advance our industry, nothing is stopping us.”  

What made the difference in 2025?

These programs put the right message in front of the right people at the right time, building consumer trust and creating new demand for professional pest control across every channel.

• Consumer media relations: The year-round media program positions the National Pest Management Association’s team of board-certified entomologists and medical advisors as the go-to experts on pest prevention and public health. This puts us in front of consumers through the outlets they already trust, from local TV news to national digital publications like USA Today, ABC News and The Weather Channel.
• Seasonal forecasts: Vector Sectors was rebranded as the Public Health Pest Index, directly connecting pest activity to public health in a way that resonates with consumers and media alike. The Bug Barometer® went interactive on PestWorld.org, giving people a personalized, regional look at what’s coming.
• “Bed Bugs Exposed”: With a significant number of Americans unable to identify a bed bug, this large-scale summer campaign met travelers exactly as peak season ramped up, educating them on the risks and the value of professional treatment.
• Social media and influencers: Meeting consumers where they spend their time with scroll-stopping content designed to educate them on prevention, seasonal pest threats and the value of working with a pro. Strategic influencer partnerships with creators brought credible pest expertise to entirely new audiences, adding over 1.3 million views from people who may have never heard of or considered professional pest control before.
• Public service announcements: The newest chapter in the Alliance’s award-winning PSA program, “Coffee Date” shines a light on the hidden link between household pests and childhood asthma — a connection most people don’t know exists.  
• Bugs without borders survey: Conducted with the University of Florida, this research uncovered pest trends and consumer behaviors that give consumers and the whole industry smarter, more targeted intelligence to act on.

The Alliance’s moving into the future

Over the past two decades, the use of professional pest management among higher-income homeowners has more than doubled, adding roughly 10 million households to the market. Rather than shifting demand from one company to another, the Alliance creates new demand by educating people who may not have been thinking about professional pest control at all and turning awareness into action.

“The best is yet to come,” added Fredericks. “Beyond our tried-and-true programming, we’re adapting to modern approaches, and I can’t wait for what’s next.”

About the Professional Pest Management Alliance

The Professional Pest Management Alliance is the voice of the industry, driving demand for professional pest control through innovative marketing programs that educate consumers and earn their trust. Since 1997, the Alliance has grown awareness of the essential role pest management professionals play in protecting health, food and property, creating market conditions that help businesses of all sizes grow stronger, faster.