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Liphatech: Flatline Soft Bait

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November 1, 2025

Flatline pail and pouch
IMAGE: LIPHATECH

As the first and only chlorophacinone soft bait rodenticide for the professional market, the company says, Flatline Soft Bait offers an ideal solution for everyday use against light to heavy rodent conditions from the Soft Bait Innovators at Liphatech.

Flatline is a first-generation anticoagulant rodenticide, making it a good option to help stop damage caused by Norway rats, roof rats, house mice and deer mice in areas where second-generation products are restricted. It is labeled for both indoor and outdoor use, maintaining its integrity in hot environments. Like all Liphatech soft baits, Flatline is formulated with a palatable bait matrix that rodents will eat. It is also formulated to reduce debris and service time for pest management professionals (PMPs).

In addition to four-pound individual bags of 28-gram pouches and eight four-pound bag cases, Flatline is also  available for purchase in 16-pound pails in the U.S. and 7-kilogram pails in Canada. This provides PMPs with flexibility and added convenience to select product quantities and containers that best suit their operations.

For additional assistance with finding products and solutions to help solve their unique pest problems, PMPs can also rely on the expertise of the industry veterans at Liphatech. With over 150 years of technical pest management experience, all members of the Liphatech team work together to provide intelligent solutions and customer service.

About Liphatech

Known for its rodent control solutions, the Milwaukee, Wis.-based Liphatech is considered to be the developer of three of the industry’s active ingredients: chlorophacinone, bromadiolone and difethialone. The company was founded in France in 1946 io develop anticoagulants for the treatment of heart patients. It developed chlorophacinone in the 1960s and branded it as Rozol, a family of products that includes grain and pelleted products for field and structural use, and a tracking powder for use in and around structures. In the 1970s, Liphatech developed bromadiolone, its original second-generation rodenticide active ingredient.

The innovations continued with the opening of its U.S. facility in 1987. Research there and in Europe resulted in the discovery of difethialone during the late 1980s, with U.S. Environmental Protection Agency registration as an active ingredient in 1995.

Liphatech.com/flatline

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