Chances are you’ve said this recently: “Our leads are getting more expensive.” And you’re right. Clicks cost more, Local Services Ads (LSAs) are more competitive, and lead vendors aren’t the bargain they used to be. That’s the market right now. What’s more interesting is how most companies respond. The instinct is to buy more leads […]
Dan Dinsmore
Dinsmore is the CEO of Overit, a content and digital marketing agency that specializes in pest management, among other industries. Visit Overit.com for more information.