Marketing Matters: Generational Marketing, Closing the Sale & More
Harvey F. Goldglantz
Q: Could you define the concept of generational marketing? If you understand each generation’s unique buying habits, you’ll be more successful selling to them. There are currently four generations with purchasing power: Traditionalists, ages 71-88 (7.6% of labor force); Baby Boomers, ages 52-70 (27.2% of labor force); Gen Xers, ages 38-52 (33.2% of labor force); […]