Orkin studies brain’s reaction to pests
PMP Staff
To determine how the human brain reacts to seeing insects and other pests, Atlanta, Ga.-based Orkin Pest Control partnered with the Georgia Institute of Technology (Georgia Tech) on a scientific research study. Georgia Tech researchers discovered that pests seen in a home elicited the neurological reaction of “strong disgust,” an emotion associated with avoiding contamination and disease. “We […]