Marketing Matters: Direct Mail, Marketing Plans and Vertical Marketing
Harvey F. Goldglantz
Q. I’m considering a direct-mail campaign this spring to attract new customers. What do you think? A. I wouldn’t recommend it for a small company. Direct mail is expensive and only generates about a 0.5 percent to 1 percent lead closure rate for every 100 units mailed. If you still want to give it a try, consider […]
