Marketing Matters: Selling Value, Facilitating Growth and Boosting Web Searches
Harvey F. Goldglantz
Q. Our company is preparing its advertising budget for 2015. How much should we allocate? A. The short answer is, it depends. Your budget should be based on a percentage of next year’s projected sales. Generally speaking, it should be between 5 percent and 9 percent of anticipated revenue. The smaller the company, the larger the […]