Web Exclusive: Memories from the White House
Bob Fergus shares a few memories from a very special pest control account he serviced from 1967 to 1979 — the White House. Read more»
Street-smart advertising
The graphics on the vehicle in your fleet should make you proud of your brand and your service quality. Read more»
Clark TV spots take on ‘supernatural pests’
Lodi, Calif.-based Clark Pest Control has teamed up with award-winning TV production company Hazy Mills Productions and performance media agency Nimmea Advertising to launch a new broadcast advertising campaign featuring some extraordinary pests. As the first broadcast commercials created by... Read more»Elevation Ten Thousand: Marketing Services
Elevation Ten Thousand is a true–to–form full-service marketing agency. You no longer need to manage multiple vendor relationships. No more outsourcing video or photography work. No need to employ a separate creative agency for TV commercials, print ads, or graphic... Read more»
Should you advertise in phone directories?
Quick, run and hide! The phone directory guy is here! Read more»
Women in pest management: Erica Brister
Pest Management Professional chronicled six women who have made pest management their calling. Each one forged her own path toward success — and learned some lessons along the way. Industry leaders come in all shapes, sizes — and yes,... Read more»
Q&A: Closing sales, marketing with IPM and crawl line advertising
Q: How can I get my sales team to increase their closing percentages? You’ll see significant increases in your close ratios if you focus on these two areas: Train your salespeople to begin differentiating your company at the very beginning... Read more»
Q&A: Technicians, salespeople and company perception
Q: How can I get my technicians to be more productive at selling? Most technicians don’t like to sell; that’s why they’re technicians, not salespeople. However, you can take the following steps to help encourage and support them: Provide significant... Read more»