Chances are you’ve said this recently: “Our leads are getting more expensive.” And you’re right. Clicks cost more, Local Services Ads (LSAs) are more competitive, and lead vendors aren’t the bargain they used to be. That’s the market right now. What’s more interesting is how most companies respond. The instinct is to buy more leads […]
branding
JBS Marketing & Designs: Business branding
JBS Marketing & Designs is a proudly small, independently owned business specializing in print, signage, apparel and promotional products.
Kness Pest Defense: Snap-E Color Options
Performance you trust, with a look that’s all yours.
Professional Pest Management Alliance debuts new brand identity
The Professional Pest Management Alliance, which drives demand for professional services through innovative marketing programs, has announced the launch of...
Arrow Exterminators lands partnership with University of Georgia
The Atlanta, Ga.-based firm has become the “Official Pest Control Provider of the Georgia Bulldogs.”
Strategies for pest control companies to build a strong brand
Like pest control, effective branding is about prevention, consistency and leaving a lasting (and positive) impression.
Go-Forth Pest Control rebrands to Go-Forth Home Services
The rebrand more fully envelops the North Carolina firm's electrical, plumbing, pest and other services.
Promote these 8 elements for brand growth
There are plenty of free advertising opportunities available that you can capitalize on before you sacrifice your next vacation on...
Ecologic Entomology refreshes brand identity
The new branding underscores the firm's commitment to being the go-to for premium and sustainable pest management solutions for commercial...
Catchmaster: Private-label Vector Optima
The Catchmaster brand takes its private-label mastery into new grounds with the Vector Optima Insect Light Trap.
Lobster Marketing: Brand-building e-guide
Lobster Marketing launched the latest in its downloadable series of e-guides for small businesses, titled "10 Essentials for Building Your...
Everyone is in sales
Dennis Jenkins says that we are all in sales to some degree. Every interaction with a customer, a fellow employee...
PMPs show off brilliant branding
Here’s a roundup of just a few of the creative ideas pest management professionals have implemented to promote a consistent...
The clients go crazy for a sharp-dressed tech
Safety and morale are two big reasons to consider what your technicians are wearing in the field.
2 Rentokil companies go through rebranding
Presto-X, in the Dallas and Fort Worth, Texas markets and Las Vegas, Nev.-based Western Exterminator will rebrand as Rentokil.
Ehrlich Pest Control rebrands to Florida Pest Control
Ehrlich Pest Control, a Rentokil company, will be transitioning to the Florida Pest Control brand in the Miami and Fort...