" ... the Think Tank earmarked 2018 as the 'Year for Bed Bug Prevention.'"
ROI
Combat morale issues by investing in employees
Getting and keeping good staff can be a challenge. Having been in the industry for 30 years, I have seen...
How changing interest rates affect company valuations
As noted in “M&A: How to maximize your pest control firm’s potential,” when using an annual free cash flow model...
Pest industry M&A: A historical perspective
Historically, the professional pest management industry can be best described as a family affair. The majority of firms start as...
M&A: How to maximize your pest management firm’s potential
The variables for the pest management mergers and acquisitions (M&A) process have changed over time. Here’s what you need to...
15 reasons why your business isn’t growing
PMP’s “Marketing Matters” columnist offers reasons for, and solutions to, this common industry problem. Many years ago, when I first...
Q&A: SEO, new services and advertising ROI
Q: I have been dissatisfied with the results of my search engine optimization (SEO) company. What types of questions should...
How to Grow Your Company, Tactical Marketing & ROI
Q. Why do my competitors’ businesses grow while mine remains small? A. Simply put, they are more motivated, focused and...
WorkWave acquires RefGo, ContactUs.com
WorkWave, a provider of cloud-based field service management and “last mile” fleet management software solutions, announced the acquisition of RefGo,...
EPA seeks school IPM research
Integrated pest management (IPM) strategies in schools has long been an industry focus, but to date, much of the data...
Measure your social media marketing effectiveness
Recognizing the subjective value of social media marketing (SMM) has becomes increasingly important, as companies search to quantify their return...
Determine ROI for significant business expenditures
As an accountant, I’m often asked about significant expenditures, such as a new piece of equipment or marketing campaign. The...
E-reading made E-asy
We’ve all seen e-readers being used by people on buses and in doctor’s office waiting rooms. Although there are many...