Twitter is the second-most popular social media outlet, giving businesses another option for promoting their brands and events. Gaining followers is the Holy Grail of tweeting, but how do you woo and keep followers? Here are several tips. 1. Keep your tweets relevant. While it’s perfectly acceptable to tweet an occasional cute photo or a post about […]
Social Media
Braman celebrates 125th anniversary
AGAWAM, MA—Braman Termite and Pest Elimination is celebrating 125 years in business. Originally founded in Boston in 1890, Braman moved...
RISE Takes Pro-pesticide Message Online
By Seth Jones TUCSON—At the 24th Responsible Industry for a Sound Environment (RISE) meeting, the message was about the message itself....
Taming the Social Media Monster: Part II
Diving a Little Deeper into Using Social Media to Reach and Retain Your Customers Summary: Simply put, Social Media platforms...
Taming the Social Media Monster: Part I
Summary: Simply put, Social Media platforms make it easier for groups and individuals to communicate online. They can also drive...
The Mercedes Client – Attracting the customers you want
I know a successful business owner in the cleaning industry who markets his services to what he calls “Mercedes clients.”...
Managing Social Media
Tinker with the tools that help you put it all together. Maintaining a regular presence on popular social media such...
Marathon Data Systems: PestPac Thanksgiving Facebook Contest
Marathon Data Systems, the makers of PestPac software, is giving away a $150 American Express gift card to its favorite...
PPMA launches ‘Take Action Against Asthma & Allergies’ campaign
FAIRFAX, VA.—The Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association...
Social media’s glass house
In today’s transparent world, are you comfortable with what’s being said about your company, considering social media? There are many...
Measure your social media marketing effectiveness
Recognizing the subjective value of social media marketing (SMM) has becomes increasingly important, as companies search to quantify their return...
Pestnet Media offers online consulting to PMPs
AMERICAN FORK, UTAH—While pest control companies come in all sizes, more than 80 percent of them are small to medium...
Spencer Pest Services gives $500 to Facebook Fan for cancer treatments
ROSWELL, GA. — In efforts to give back to the local community, Spencer Pest Services initiated a $500 cash giveaway...
Facebook: Do You Need to Be There?
Facebook is garnering a lot of attention with the early summer release of its initial public offering (IPO). Facebook’s stock...